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Analysis

Midscale Tier is a Hot Hotel Growth Sector

Marriott eyes 300 locations for StudioRes brand, IHG plans 500 Garner hotels.

Midscale hotels—often categorized as 140 rooms or less—used to be referred to as limited-service hotels. Several major hotel chains are betting on the lower cost and speed of building midscale franchises and enhancing them, making midscale one of the hottest growth tiers in the hospitality sector.

Marriott, which entered the midscale segment last year with its StudioRes extended-stay brand, is preparing to launch a second midscale brand.

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Jack Rogers

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