Whole Foods has joined the growing number of retailers introducing abbreviated versions of their original concepts in order to target new markets. The grocery-store chain has unveiled a quick-shop store format for urban neighborhoods that it is calling Whole Foods Market Daily Shop.

The first store will open on the Upper East Side in Manhattan at 1175 Third Ave. this year with additional locations in New York City to follow. Following the New York City launch, Whole Foods plans to bring the format to other cities.


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