Lessons From TikTok: Never Bet on One Marketing Platform

The House on Wednesday passed its version of a bill that would allow the President to ban the video app TikTok unless the Chinese company ByteDance divested the system. The move also shows a weakness in how many companies, including those in CRE, manage their marketing.

First, the news. The House vote was beyond “bipartisan,” being 352 in favor, 65 against as representatives fretted about a perceived national security threat. “‘Communist China is America’s largest geopolitical foe and is using technology to actively undermine America’s economy and security,’” Speaker Mike Johnson, R-La., said in a statement after the vote, warning that TikTok could be used to access American data and spread “harmful” information.”