Hilton is expecting its acquisition of the Graduate Hotels brand, which specializes in hotels in near college campuses, to turbocharge the growth of its rapidly expanding lifestyle portfolio.
The hospitality giant announced last week it is acquiring the lifestyle hotel brand from Adventurous Journeys Capital Partners (AJ Capital) for $210M in a deal that gives Hilton worldwide rights to the brand and franchise agreements for existing and signed Graduate hotels.
AJ Capital will continue to own the properties, which will operate under long-term Hilton franchise agreements.
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