There are multiple signs a landlord of retail property might look at to decide whether a potential tenant is suitable: credit strength, industry trends, type of offering, national versus individual entity status, pre-existing financial results, and more.

However, Northmarq's Top 100: Tenant Expansion Trends report offered insights into three major things consumers look for in retailers. While these aren't a list of the only considerations when considering a tenant, they are characteristics that make financial success with customers — the ultimate goal for a steady and dependable occupier — more likely.

First up, U.S. consumers love a bargain. Inflation and rising prices have put a bit into consumer wallets, seeing them cut back on discretionary spending. "Not surprisingly, retailers that cater to the cost-conscious consumer are some of the brands growing the fastest," Northmarq wrote.

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