There are at least two different ways to make money in a business. One is to enter a tight market and sell your wares at a high price, depending on an imbalance of demand over supply to protect the pricing strategy.
The other is to look for a robust market with many people who need a product and adequate space to increase supply and satisfy everyone.
In multifamily, the first approach can offer profit if people don't get tired of being unable to find a place to live and if workers and suppliers don't use market conditions themselves to strengthen their own pricing. The second approach is what might work in North and South Carolina.
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