Amazon is doubling down on the strategy it introduced last year to regionalize its retail distribution network—and run the whole logistics network with AI-driven inventory control—by rapidly expanding its same-day delivery capacity.

The online retail giant is focused on speed—it can assemble and ship customer orders at same-day facilities in as little as 11 minutes—and increasing its share of the growing market for same-day delivery of perishable food and medicine.

In his annual letter to shareholders this month, CEO Andy Jassy said Amazon will double the number of same-day fulfillment centers it has opened—from the current total of 58 to more than 100—and expand its capacity to delivery "everyday essentials," a market segment that grew 20% in a year-over-year comparison in Q4 2023, Jassy said.

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