LAS VEGAS—In an opening general session titled: The Marketplaces Industry – Innovative Perspectives to Transformative Insights, moderator Naveen Jaggi, president of Retail Advisory Services at JLL, began the discussion by asking about the "importance of the store today."
Tabassum Zalotrawala, SVP & Chief Development Officer, McDonald's Corp., talked about how McDonalds is a 70-year-old brand that isn't complacent and continues to reinvent itself. "We do a significant amount of reinvestment in our portfolio. There are few older McDonalds. They have all been modernized and that has been the focus."
She noted that the investments that the company made in its marketing and in its menu helped increase demand, but said that they are still growing in areas and developing. "Digital, drive-thru and delivery are the companies' priorities. We are going to be adding 1,000 restaurants in the next five years."
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