Madison Realty Capital has disclosed plans to build the tallest building in Santa Monica.

The 264-unit apartment tower planned for Colorado and 6th Street will be 260 feet tall, which is three times the height of the most famous landmark at the Santa Monica Pier, the Ferris wheel, and taller than the 21-story tower at 100 Wilshire that has been the tallest in the city since the 1970s, according to a report in the Santa Monica Daily Press.

NYC-based Madison acquired the site at 601 Colorado as one of 20 properties it acquired from WS Communities.

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