Downtown restaurants have been battling losing the lunch hour crowd since the pandemic and the start of remote and hybrid work, but it appears as though they are making it up with well-attended happy hours.

Data from payment technology firm Square show that although many office workers continue to prefer remote and hybrid work schedules, end-of-day happy hour remains a priority.

Restaurant and bar traffic between 4 p.m. and 6 p.m. (the happy hour time slot) has remained resilient and is slightly above pre-pandemic levels when comparing 2019 to 2023.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.