A recent big artificial intelligence industry story has been whether OpenAI used the voice of Scarlett Johansson in its demonstration of its new GPT-4o. The company called the product "a step towards much more natural human-computer interaction—it accepts as input any combination of text, audio, image, and video and generates any combination of text, audio, and image outputs."

Put much of that aside, for a moment. The remarkable thing in the demo was interacting with the computer voice. A back-and-forth conversation with a human-sounding participant. Very impressive.

And then came controversy, as if OpenAI hadn't already been filled with it. Johansson had posted online about how OpenAI and its chief executive Sam Altman had tried to persuade her to work with them on a voice assistant.

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