Retailtainment has become a significant draw for consumers, especially now as many are being more cautious with their spending dollars. According to research from AIScreen, the experience has boosted store visits and sales by 30 percent.
PREIT, which focuses on businesses transforming traditional malls into more innovative districts, is at the forefront of this trend.
In-store shopping isn't dead
Instead of sitting home and shopping, Joe Aristone, executive vice president and chief revenue officer told GlobeSt that "people are looking to have more social experience."
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