There have been some big changes over the past few years in the retail real estate market. It’s caused investors and retailers alike to create new approaches to their business strategy. For JLL, that’s meant a transformation of their mixed-use division to “Lifestyle Property Management.”
In this video from ICSC New York, Sean McNamara, Managing Director, Head of Mixed-Use Property Management, JLL, and Paul Chase, Managing Director of Retail, explain to GlobeSt. what was behind the change and how success in retail will need to tap into the consumer’s emotional response.
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