What Experiential's Transformation Means for Retail's Future

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December 18, 2025 at 12:53 PM
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The $132 billion experiential retail market is projected to more than quadruple by 2035 as brands and landlords invest in immersive experiences. This transformation is redefining how consumers engage with retail spaces and how businesses choose their locations.

GlobeSt. spoke with Colliers’ National Director of Retail Services & Practice Groups Anjee Solanki, along with two leaders in the immersive space – Escapology’s Chief Development Officer Shawn Baxter and JETSET Pilates’ Director of Real Estate Jessica Cingel – at ICSC New York about what consumers are searching for in similar experiences.

In this video, you’ll also hear:

  • How physical locations help visitors find “new worlds” and create lifelong memories
  • What landlords can expect from investing in immersive spaces
  • The ideal locations for such spaces, and how to help them stand out

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