Retail Pivots to Entertainment. Will it Last?
Entertainment concepts are poised to lead a major structural shift in retail real estate, with an estimated 16.5 million square foot pipeline under development, according to a new report from JLL.
GlobeSt. caught up with Naveen Jaggi, President of Retail Advisory Services at JLL, at this year's ICSC Las Vegas conference to discuss the explosive growth of location-based entertainment, the evolution of malls (hint: they're not dead!), and why consumers continue to seek out shared, in-person experiences.
Watch the video to learn:
-Why location-based entertainment has emerged as a major retail leasing opportunity
-How entertainment tenants are reshaping mixed-use and lifestyle properties
-What has led to malls' resurging relevance -- and why physical places and shared experiences remain essential in an increasingly digital world
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