'When you look at RevPar, its down considerably, and with 47% occupancy last year nationally, and the price of oil being what is, the local resident isn't traveling.'
About 400 of the 650 units will be hotel condos, managed and rented by the company. Buyers will be able to examine a 5,000-sf model of the project in a neighboring building.
'We're banking that second home buyers are tired of traditional fraction products, the large high-rises with a room on the beach and little amenities.'