CHICAGO, CINCINNATI—Retailers and owners bring new innovations to the marketplace every year, giving each holiday shopping season unique aspects. This year, CBRE researchers anticipate that shoppers across the US will see the emergence of “pop-up warehouses,” along with an even greater proliferation of “pop-up shops,” an expansion of mobile commerce and strength in discount retailing.

“As e-commerce reshapes modern retailing, blurring the lines between online and in-store activity, retailers and shopping center owners must continue to adapt with fresh approaches,” says Melina Cordero, head of retail research for CBRE in the Americas. “We anticipate that this season will showcase strategies of reaching customers through multiple selling channels as well as catering to their demand for new concepts and value pricing.”

The proliferation of e-commerce has unsettled the world of retail, but it has also helped both retailers and owners open themselves up to short-term experimentations, according to a new report from CBRE. As a result, “short-term retail leases – often called pop-up shops – have evolved from a trend last season to a full-blown phenomenon this season. Retailers, and now retail-center owners, favor the flexibility and experimentation allowed by short-term leases, and shoppers appreciate the variety of a shifting roster of stores.” In fact, several of the largest US mall owners have reserved space in their strongest properties for pop ups.