CHICAGO, CINCINNATI—Retailers and owners bring new innovationsto the marketplace every year, giving each holiday shopping seasonunique aspects. This year, CBRE researchersanticipate that shoppers across the US will see the emergence of“pop-up warehouses,” along with an even greater proliferation of“pop-up shops,” an expansion of mobile commerce and strength indiscount retailing.
“As e-commerce reshapes modern retailing, blurring the linesbetween online and in-store activity, retailers and shopping centerowners must continue to adapt with fresh approaches,” saysMelina Cordero, head of retail research for CBREin the Americas. “We anticipate that this season will showcasestrategies of reaching customers through multiple selling channelsas well as catering to their demand for new concepts and valuepricing.”
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Brian J. Rogal
Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.
