Morse: “For certain asset type—like triple-net lease properties—a more traditional process might be more appropriate.” Morse: “For certain asset type—like triple-net lease properties—a more traditional process might be more appropriate.”

IRVINE, CA—Not everyone is comfortable with transacting real estate using an auction platform, which is why the firm that made its name using that method is now offering a mix of auction and traditional transaction options, Ten-X CEO Tim Morse tells As we reported in January, online marketplace has rebranded as Ten-X and is broadening its reach, with plans to introduce new transaction platforms in March that will give sellers the option of an online auction or a more traditional non-auction process online. We chatted exclusively with Morse about how the non-auction platform will impact the firm’s business and what it says about real estate transactions. Why are non-auction platforms important to the rebranded firm?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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