Nikia Clarke Clarke: “London-based companies that tap into the Mexican market might look at locations in Chula Vista, and companies that serve the life-sciences ecosystem may look more toward Torrey Pines.”

SAN DIEGO—The first West Coast city to enter London’s City-to-City Business Welcome Program, San Diego still has a long way to go when it comes to cementing its global identity, Nikia Clarke, Ph.D, World Trade Center San Diego’s executive director and VP, economic development for San Diego Regional EDC, tells GlobeSt.com.

San Diego officially joined the program during a recent trade mission to the U.K., organized by World Trade Center San Diego and led by Congressman Scott Peters. The announcement was made during an event at WeWork Waterhouse Square and featured a panel with San Diego tech leaders.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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