NEWPORT BEACH, CA—Bodyfriend, a prominentmassage-chair manufacturer headquartered in Seoul,South Korea, plans to have a presence in every major US city by2022, offering customers the ability to experience its product tothe fullest and enjoy the entire purchasing experience in ashowroom-like environment, CEO Taek Kim tellsGlobeSt.com. Launched in 2007, the company has become thehighest-growing massage company in the world, grossing $360 millionin 2016.
Bodyfriend's goal is to gross $1 billion in sales per calendaryear. It has expanded into the global market starting with the US,recently acquired factories in China and Italy and focused on theAsian and North American markets starting this year. In addition,Bodyfriend and Automobili Lamborghini, a luxurysupercar manufacturer, have entered a four-year partnership deal tocombine the health benefits that massage chairs offer with thespirit and design of one the Lamborghini brand.
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