Rod Apodaca Apodaca: “From the large institutional player to the small investor, it’s all about understanding your demand generators over just strictly looking at a location.”

SAN DIEGO—With 80% occupancy rates and strong room rates, hotels are holding their own in markets underappreciated by investors who may be not be familiar with the area, CBRE SVP Rod Apodaca tells The firm recently arranged the sale of the 150-room Hyatt Place hotel at 2645 S. Melrose Dr. in Vista, CA—which could be considered one of these underappreciated markets—for an undisclosed price.

Apodaca and Bob Kaplan exclusively represented the seller, an affiliate of Irvine, CA-based CoreCapital, which had purchased the hotel in 2014. Brighton Management, the self-represented buyer, will also manage the property, a four-story hotel that opened in 2012 and offers approximately 1,200 square feet of meeting space and provides food-and-beverage service through its 24/7 Guest Kitchen, Gallery Market and Bakery Café.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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