Greg Nelson Nelson: “While they can span the design spectrum from literal to abstract, environmental graphics typically have an explicit purpose: to brand, identify, give direction, inform and visually improve an environment.”

NEWPORT BEACH, CA—Wall murals, signage, exhibits, displays and artistic expressions are now widely designed to communicate company values, history and culture to employees and potential recruits, Altitude Design principal Greg Nelson tells GlobeSt.com. Tangram Interiors engaged Altitude Design Office to provide environmental graphics and signage for the company’s headquarters remodel. Altitude recently earned a 2017 American Graphic Design Award in the environmental graphics category for its work on multiple areas of the Tangram Interiors headquarters facility in Santa Fe Springs.

The extensive remodel included a live wall with plants and lit acrylic signage in the reception area, a 120-foot “Big Wall,” large-scale pictorial graphics for the work café, large statement signage in the employee workspace and more. We spoke with Nelson about what environmental graphics encompasses and their role in today’s office environment.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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