X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

General Growth Properties, one of largest owners of malls in the country, has joined forces with IBM to create interactive media stations enabling shoppers access to Internet shopping at GGP’s shopping centers. Working with General Growth, IBM has applied its MerchantReach technology to design and build the stations, collectively known as MallibuDirect.

MallibuDirect provides online retailers and service companies a vehicle to market their stores and products at GGP’s physical malls. GGP’s Stonebriar Centre in Frisco (Dallas), TX, and RiverTown Crossings Mall in Grandville (Grand Rapids), MI, will be the first in a series of GGP regional shopping centers to incorporate the technology.

Each site comprises six computer workstations with high-resolution touch-tone screens located throughout the mall. Each workstation will host 12 online companies and include access to GGP’s Mallibu.com site. Plasma screens and back-lit displays for brand messaging and product features are also included on the kiosks. To date, GGP has already signed agreements with several companies to participate in MallibuDirect, including Art.com, Kozyhome.com, Hirelink.com, and ehobbies.com.

“We want our shoppers to get what they want, when they want it and where they want it. MallibuDirect is a means to this end,” says John Bucksbaum, CEO, General Growth. MallibuDirect is the latest of GGP’s foray into the world of electronic commerce. In June, GGP introduced Mallibu.com, www.mallibu.com, the company’s own interactive shopping center destination.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE Fall 2021Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.