The report, by New York-based media industry investment bankerVeronis Suhler, predicts that spending on Internet advertisementswill mushroom to $25 billion four years from now from $5 billiontoday. Total spending in the Internet marketplace "will grow at aprojected 22.7% compound annual rate over the 1999-2004 period --39.5% for advertising and 9.2% for online access," the report says."The rapidly expanding base of Internet users is driving growth inboth of these segments."

Orange County is the hotbed of Southern California's high-techbusiness, and Internet-related firms have been driving the localoffice market for more than two years. The new report should helpsoothe the nerves of commercial landlords in the area, many of whomhave been fretting that some of their dot-com tenants may be unableto pay their rent if online sales and advertising revenue don'tkeep growing.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.