The new magazine will join the Real Estate Media family ofpublications that includes Real Estate Forum, Real Estate New York,Real Estate Chicago, Real Estate New Jersey and Real EstateSouthern California."On the heels of the successful launches ofReal Estate Southern California and Real Estate New Jersey, as wellas this September's premier of Real Estate Chicago, our latestedition is part of a master plan initiated last year," says Schein."Real Estate Northern California will be much like its sisterpublications, but with a distinctively Bay Area feel."

Michael Desiato will be editor in chief of the new book, to beheadquartered in San Francisco. The editorial will encompassregional industry news, information and analysis, according toeditor Larry Gray.

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