A group of Bay Area real estate executives gathered here yesterday to hear about and lend insight to rollout plans for Real Estate Media’s latest regional publication, Real Estate Northern California. The meeting was hosted by Real Estate Media publisher Jonathan A. Schein and managing director Michael G. Desiato. The new magazine covers San Francisco, the East Bay, Silicon Valley and Sacramento. Its parent company also owns GlobeSt.com.

The new magazine will join the Real Estate Media family of publications that includes Real Estate Forum, Real Estate New York, Real Estate Chicago, Real Estate New Jersey and Real Estate Southern California.”On the heels of the successful launches of Real Estate Southern California and Real Estate New Jersey, as well as this September’s premier of Real Estate Chicago, our latest edition is part of a master plan initiated last year,” says Schein. “Real Estate Northern California will be much like its sister publications, but with a distinctively Bay Area feel.”

Michael Desiato will be editor in chief of the new book, to be headquartered in San Francisco. The editorial will encompass regional industry news, information and analysis, according to editor Larry Gray.

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