If you think a 6% commission is too much to pay for selling a home, you’re not alone. That’s the premise for the start-up of YourHomeDirect.com, an online real estate agency that opened in early spring. The commission is only 2%, and, based on the business the operation has transacted in that time, founder Glenn Cohen figures he’s saved NJ consumers somewhere in the vicinity of $1.5 million.

Altogether, according to Cohen, the e-agency has listed over 1,100 homes, and has turned 315 of them over since March. He calls his business the state’s “first full-service Internet-backed real estate agency.” YHD’s mortgage subsidiary, YHD Capital, is said to have recorded more than $11 million in mortgage originations.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.