The San Jose Redevelopment Agency plans to spend $70,000 on thecampaign, which kicks off next month. It will include producing anddistributing a five-minute promotional videotape, CD-ROMs andbrochures to local and national real estate developers.
The effort follows a June recommendation by Washington,D.C.-based group Urban Land Institute that city officials work withthe redevelopment agency to promote the project.
The campaign will highlight an estimated 1.6 million sf of spacethat can be developed in the city's downtown area. Redevelopmentofficials hope to firm up the plan by fall 2001.
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