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A proposed $500 million, 1.6-million-sf facelift of downtown San Jose, Calif., is being accompanied by a high-cost marketing campaign.

The San Jose Redevelopment Agency plans to spend $70,000 on the campaign, which kicks off next month. It will include producing and distributing a five-minute promotional videotape, CD-ROMs and brochures to local and national real estate developers.

The effort follows a June recommendation by Washington, D.C.-based group Urban Land Institute that city officials work with the redevelopment agency to promote the project.

The campaign will highlight an estimated 1.6 million sf of space that can be developed in the city’s downtown area. Redevelopment officials hope to firm up the plan by fall 2001.

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