The county's average daily room rate in June was $111.28, up 7%from the $103.95 recorded in June 1999, says PKF senior VP BruceBaltin. Countywide occupancy jumped 6.2%, to 78.3% from 73.8%.
Although $111 a night doesn't sound like a bargain to manytravelers, it's cheaper than the ADR in San Diego County ($132.37)and Los Angeles County ($119.27). Though Orange County has some ofthe nation's most expensive hotels, its average room rate isdragged down by the thousands of low-cost hotel rooms availablearound such popular attractions as Disneyland and Knott's BerryFarm.
The highest ADR was in Newport Beach at $153.46, up 7.7% fromthe $142.43 a year earlier. Occupancies in Newport Beach rose ahefty 8.3%, to 77.2% from 71.3% a year earlier, Baltin says.
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