eLoyalty Setting Up 40,000-SF Idea Lab in Austin

eLoyalty Corp., a Lake Forrest, IL–based consulting firm focusing on customer relationship management software, is opening a 40,000-sf lab at 6500 River Place Blvd. for a 70-member research and development team.

The company, which is traded on the Nasdaq, began as a business unit of e-commerce consulting firm Technology Solutions and was spun off as a separate entity in February. It currently has nearly 1,000 professionals in offices throughout North America, Europe and Australia.

Brokers say the new facility includes two specialty sectors crucial to the company’s business: an innovation area, where clients are able to view programs using eLoyalty’s services and a development center, where eLoyalty develops and refines its software offerings. In addition, the site also includes specialized training areas. eLoyalty focuses on customer relationship management software designed to help companies connect more efficiently with their consumers via its Web sites.