Owners Bill and Pat White founded G & W in 1974 as a small,family-run property management business and for years focusedprimarily on suburban office properties and research anddevelopment space. But when the Whites' son, Matt, recently becamepresident, the company started dabbling in development of retail,industrial, multifamily and mixed-use properties as well.

"We have been transforming into a North Bay development andacquisition firm," Matt White told GlobeSt. "Today, management iskind of insular to our primary purpose of business. With a fewexceptions, we (now) manage our own property."

The name change was done to publicly acknowledge the newbusiness model, which Matt White expects will bring in $200 millionwithin the next two years. The changes, however, haven't sat toowell with his parents. His father, Bill White, is staying on aschairman of the company, but is choosing not be involved with thecompany's new day-to-day business.