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DALLAS-An innovative Internet company, based in Lake Forest, IL., is rolling out offices in Dallas, Atlanta New York City and Washington, DC.

eLoyalty is the industry’s first pure-play eCRM services, growing 37,5% since its start in January. The office .penings meets a company goal to provide regional support for clients. The Texas office will be located at 5300 Town & Country in Frisco’s Comstock Tower while the Atlanta operation will be based at 3455 Peachtree Rd. NE. The NYC office is at 245 Park Ave. and the one servicing the nation’s capital is at 1750 Tysons Blvd. in McLean, VA.

The firm is the only global business/management consulting systems integration organization that exclusively focuses on building customer loyalty, according to a company statement. The company has offices in North America, Europe and Australia. Its services are tailored for businesses using the Internet, call centers, marketing channels, sales force optimization, customer service, field service and logistics.

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