The Oklahoma City-based entrepreneuer has a plan for the City bythe Bay: He wants it to be ground zero for development of hisUndersea Hotel and Resort empire. From the minute his plane touchesdown on Sept. 18, Cala says he will be on the lookout for officespace from which to run his business, the Cala Corporation.

But undersea hotels? Are such things possible? Sure, Cala says,although he claims his is the first company to do such a thing."The future of tourists is eco-tourism," he tells GlobeSt. "Whatpeople want is to interact with the dolphins, with the sea life.They want to feel like they are under the ocean."

Cala says the best way to combine those dreams and his dreams isby actually building a part of the hotel under the ocean and takingadvantage of the nautical view by using glass walls, Cala said. Heprojects locking up his first deal in Maui, Hawaii, within the nextsix months. What about San Francisco? "No. Not here," Cala says."These waters, you can't see anything in them."