Atlanta-based Post Properties Inc. spotted the niche two yearsago and built out 244 units before the competition had dried itsblueprints. All the apartments and 18,000 sf of commercial/retailspace at Post Parkside are 100% leased.
Now the rest of the pack--Echelon, Zom and Lincoln--is racing tofinish units the developers calculate will be leased up in shortorder as well. The reason: professionals and young couples aredemanding and willing to pay for a Downtown address.
Rents for some two-bedroom, two-bath units may be going for$2,500 a month. Three-bedroom penthouse suites could command up to$3,500. One-bedroom units will probably average $800 a month.
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