DETROIT-General Motors Corp., owners of the large mixed-use office/retail Renaissance Center in Downtown Detroit, has hired the mega-mall developer Taubman Centers of Bloomfield Hills to bring retail to the property. Taubman will also bring in retail for the proposed River East project, which will be located east of the Renaissance Center and will house GM employees.

GM bought the Detroit landmark, with 2.2 million sf of office space, in 1996 to use as its world headquarters. The building is undergoing a $500-million redevelopment program, says Matt Cullen, general manager of the GM Enterprise Activities Group.”Taubman brings an enormous wealth of retail experience to our team and knowledge of the marketplace,” Cullen says. “Retail is important to our mix of services within the center for GM employees, center tenants and Detroit residents and visitors.”The contract with Taubman is for five years, but could last longer, Cullen says.

There is about 230,000 sf of retail space in the center and Millender Center, an adjoining property. Taubman will be responsible for developing merchandising plans, implementing retail-leasing activities and providing retail marketing.

The Renaissance Center has four 39-story office buildings and the 73-story Detroit Marriott Renaissance Center Hotel. The retail portion in the lower levels have been configured to create clusters for retail and service firms, and include a proposed five-story atrium mall overlooking the Detroit River.The GM headquarters portion has offices for more than 5,500 GM employees and 2,500 non-tenant GM employees.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.