In the first alliance of its kind, the Pawtucket, RI-basedmanufacturer becomes the official toy and game company forFlorida's Walt Disney World, Disneyland in Anaheim, CA andDisneyland Paris. The five-year agreement also gives Hasbrolicensing rights for Disney films and TV shows. Terms of the dealwere not disclosed.

Disney's Pop Century resort, scheduled to open in 2001 nearDisney-MGM Studios, will display life-sized Mr. and Mrs. PotatoHeads, a Monopoly courtyard and other well-known Hasbro-brandproducts.

While the Hasbro deal takes top billing, the theme park companyhasn't forsaken Hasbro's rival and Disney's, its longtimetoy-making partner, Mattel Inc. of El Segundo, CA. Disney andMattel have a new multi-year contract. Mattel will producepreschool and plush toys, dolls, games and puzzles based on classicDisney characters.

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Retail