Developers of the Canyon Forest Village have spent anunprecedented $680,000 on the campaign to date, and opponents saythat the partnership plans to spend as much as $2 million to winsupport for Proposition 400. If that much is spent, that would meanabout $45 for each of the estimated 45,000 voters expected to castballots on the issue.

"We are in the process of getting information to the people,"says Athia Hardt, a Phoenix public relations consultant working forCanyon Forest Village. "That can be an expensive process."

The developers, Grand Canyon Exchange LP, have already spentnearly $20 million and eight years to bring the project to thispoint. Last March, the Coconino County Board of Supervisorsapproved the proposal, but a referendum drive, led by merchants innearby communities of Flagstaff, Williams and Tusayan, forced theproposition onto the ballot.