The software maker is promoting Sybase Enterprise Portal, itse-Business infrastructure product. It chose its building becausethe advertising space is free, and because its location next toI-80 will catch the eyes of an estimated 165,700 dailycommuters.
The building is located at 6475 Christie Ave. The advertisementwas created by GMO/Hill, Holliday of San Francisco, Sybase'sadvertising agency.
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