X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

EMERYVILLE, CA-Sybase Inc. is unveiling today a 6,000-sf advertisement it has plastered on the outside of five-story headquarters building here, which sits in full view of Interstate 80.

The software maker is promoting Sybase Enterprise Portal, its e-Business infrastructure product. It chose its building because the advertising space is free, and because its location next to I-80 will catch the eyes of an estimated 165,700 daily commuters.

The building is located at 6475 Christie Ave. The advertisement was created by GMO/Hill, Holliday of San Francisco, Sybase’s advertising agency.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.