DENVER-Denver-based Sage Hospitality Resources has opened a $10-million, 123-room TownePlace Suites by Marriott, salvaging a piece of Denver history with the undertaking.

The extended-stay hotel has been constructed within the framework of the landmark A.B. Hirschfeld Press Building, an undertaking that has spiked project costs by several hundreds of thousands of dollars, says Walter Isenberg, Sage executive vice president and COO. He says the extra six-digit investment has been worth it to salvage a piece of Denver’s history while holding onto such a unique property, situated at the edge of the CBD at 685 Speer Blvd.

The site once served as Denver’s first baseball field, home to the original Denver Bears until 1922. The press building was constructed in 1947. Denver-based Barry Hirschfeld is a limited partner in the project.

“No, we didn’t have to save a piece of the Hirschfeld building,” Isenberg tells “It hadn’t been given historic designation. But that building, and its whimsical tribute to baseball, are a part of Denver history. We didn’t want to see it disappear. So we figured out a way to keep a wonderful old story alive in a new structure.”

John Montgomery, president of Denver-based Horwath Horizons Hospitality Consulting/Montgomery & Associates, says he thinks Sage has a home run with the new hotel. “I think this is the wave of the future,” says Montgomery. “A lot of developers are going to stop to drop in these little infill projects that at first might not be obvious sites for hotels. It will take a little bit of marketing to introduce people to the hotel, but I think it will do really well.”Sage is developing seven TownPlace Suites in the Denver metro area, with a total of 780 rooms.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.