ORLANDO-Magnetic Light Profits Inc. is bringing a glow to Planet Hollywood International Inc.’s struggling financial efforts. The British Virgin Island-based company is putting $2 million into the locally-based, 29-unit theme restaurant chain. The infusion raises Magnetic’s ownership stake to 14.3%.

Magnetic purchased 627,000 class A shares of Planet Hollywood, according to U.S. Securities and Exchange filings. The investment firm previously bought 930,000 shares of class B stock. The class B stock gives Magnetic voting rights and may be converted to class A shares which trade over the counter.

Planet Hollywood is trading around $3.12 per share. The company’s old stock was cancelled. The new stock has been trading since May of this year in a range from $2 to $4.

Magnetic is owned by Star East Holdings Ltd. of Hong Kong. Star East’s celebrity-themed restaurant operations coincide with Planet Hollywood’s marketing strategies. Star East has said it is considering buying a majority share of Planet Hollywood Asia, a franchise that was previously run by Leisure Ventures Ltd. Singapore billionaire Ong Beng Seng owns Leisure Ventures.

In New York, Planet Hollywood has closed its Official All Star Café restaurant at Times Square and plans to convert the property to a conventional Planet Hollywood restaurant.

Planet Hollywood International Inc. is controlled by Orlando restaurateur Robert Earl, the company’s founder, and Kingdom Planet Hollywood Ltd. of Saudi Arabia, a longtime financial backer.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

GlobeSt Net Lease Spring 2024Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.