X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

ATLANTA-Lakeland FL-based Publix Super Markets Inc. is setting up headquarters for its new online shopping/delivery service in Alpharetta, GA in north Fulton County, about 25 miles north of Downtown.

Publix, the largest grocer in Florida, has signed a long-term lease, estimated at 10 years, for one floor of 25,000 sf, in Preston Ridge IV near Ga. 400. Rental rates in the area average $21.50 per sf.

In Atlanta, Publix will go click to click with Webvan, the national online grocery shopping service which made this area its second market and is the most visible player in the field.

About a dozen employees will staff the online operation beginning in mid-December with the potential of growing the work force to 100, Publix spokesperson Jennifer Bush tells GlobeSt.com.

The company chose Atlanta, specifically the north Fulton area, to tap into the pool of technical expertise needed to make the venture work, says Bush. Sites in metro Orlando were also considered. Publix has a regional office, distribution and manufacturing centers already here.

PublixDirect expects to be delivering groceries at least by the second quarter of 2001 and is scouting for warehouse fulfillment center sites in Georgia and Florida. Residential density and income, along with traffic patterns, factor into the market selection.

Generally, each center will serve an area within a five to 10 mile radius. Bush says the hour-timeframe for delivery is yet to be set.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 3 free articles* across the ALM subscription network every 30 days
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?

Dig Deeper

GlobeSt. NET LEASE 2020Event

This conference brings together the industry's most influential & knowledgeable real estate executives from the net lease sector.

Get More Information
 

GlobeSt

Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join GlobeSt.com now!

  • Free unlimited access to GlobeSt.com's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com.

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2020 ALM Media Properties, LLC. All Rights Reserved.