ETFs are similar to mutual funds in that they offer investorsaccess to the performance of an index by buying shares in a singlefund. But they differ from mutual funds because like equities, ETFshares are listed on an exchange and can be bought or sold via abroker. Tracking an index helps to diversify risk and exposesinvestors to a wider range of companies, insiders explain.

In Europe, ETFs are in their infancy, explain SsgA executives.The offering is geared to provide European investors with analternative investment opportunity. In the US, more than 78 ETFscurrently exist with total assets of $49 billion.

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John Salustri

John Salustri has covered the commercial real estate industry for nearly 25 years. He was the founding editor of GlobeSt.com, and is a four-time recipient of the Excellence in Journalism award from the National Association of Real Estate Editors.