Apartments from dozens of real estate firms and websites withinformation about more than 1,000 apartment buildings are availablehere, amounting to more than 200,000 units. This is not a multiplelisting service, according to company president David Levy, butfocuses on the consumer. "It's a mirror image of a multiple listingservice," he says. "An MLS is a data base of properties that abroker or buyer searches directly. What we've created is a database of buyers, in addition to a data base of properties, so abroker can find prequalified and active buyers."

Apartment hunters provide information about how big a unit theyare looking for, when they plan to move, etc. They can select fromamong the buildings where they would like to live and be alertedabout availabilities. There is no fee for brokers to list anapartment, but www.cityrealty.com co-brokers listings and iscompensated if it secures a buyer.

The site features patent-pending technologies that are aimed atprofiling and tracking the activity of prospective buyers and forsetting up schedules to view apartments.