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PORTLAND- OTI, an Israel-based global provider of contactless smart card technology and product solutions, is equipping the Jubitz Truck Stop just east of the city for an eventual cashless existence. This is just the second U.S. truck stop to utilize OTI products and technology, the first having been installed this summer in Terrell, Texas. The Jubitz Truck Stop will primarily focus on using the smart cards as a means to enhance customer loyalty at the location’s retail facilities, including the newly constructed VanPort Mall.

The OTI contactless smart cards will initially contain e-cash and loyalty program functionality. Truck drivers visiting the center will use the cards to make purchases, earning loyalty points as they shop at the truck stop, which includes a hotel, restaurants, a movie theater, several retail stores, a barbershop and even a laundromat. These points can be used immediately on-site for additional purchases or discounts. Any remaining cash value or points on a card may be redeemed during future visits.

Jubitz was founded in 1952 and is one of the Pacific Northwest’s leading independent truck stops, serving long-haul, regional and intrastate fleets with immediate access to the Port of Portland and rail terminal facilities. It was recently expanded with the completion of VanPort Mall. OTI (On Track Innovations) designs and develops contactless microprocessor-based smart card technology to address the needs of a wide variety of markets. Applications developed by OTI include product solutions for mass transit, parking, gas management systems, loyalty schemes, ID and secure campuses. OTI, based in Rosh Pina, Israel, was awarded the prestigious ESCAT Award for smart card innovation in both 1998 and 2000.

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