He returns to Starwood after serving as founder and principalpartner of tcmGlobal Services LLC, a technology consulting andmanagement firm that focuses on the travel and hospitality sectors.Oates has more 20 years experience in the information technologyfield, including 18 years at ITT Sheraton where he held a number ofinformation technology posts."I have had the great pleasure ofworking closely with Bill for many years, and we are thrilled towelcome him back," says Bob Cotter, Starwood's chief operatingofficer. "With his expertise in managing technology systems, hisoutstanding leadership skills and his experience with challengesand opportunities presented when networking a global organization,he is a superior choice to take on this very important role withinStarwood. As we aggressively develop and adapt new technologies,Bill will be instrumental in the implementation of theseenhancements throughout our global enterprise."

The White Plains-based hotelier also notes that the company'sstock has been added to the Standard & Poors 500 listing.