SafeRent, based here, allows apartment owners to reduce bad debtand vacancies, claims Linda Bush, president and COO of thetwo-year-old operation. "Access to accurate recommendationsregarding applicant creditworthiness supports betterdecision-making," she says. SafeRent aids apartment owners incomplying with Fair Housing and Fair Credit standards, sheadds.

"The ability to provide instant recommendations to ourapplicants enables us to maintain higher occupancy levels thatpositively affect our bottom line," says Todd S. Pope, SimpsonProperty's president. Simpson Property Group is the result ofJune's merger between Denver-based Great West Management &Realty Ltd. and its subsidiary, Simpson Housing Limited PartnershipRealty Corp.

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