A consortium of venture capitalists, led by Banc of AmericaMortgage Capital Corp., is betting the seven-month-old financialservices firm will emerge as the leader in a sales-sensitiveindustry that is seeing several firms on the selling block andolder competitiors such as Redbricks and CapitalThinking alreadyout of the arena.

"What we think we are doing differently is providing acombination of the technological and the personal approach,"MortgageRamp CEO Michael H. Greco tells GlobeSt.com. "We recognizedearly on that the world isn't really ready yet for 100 percentcyber loans."

Besides Banc of America Mortgage Capital Corp., a subsidiary ofBank of America Corp., players in the $50 million funding areDeutsche Bank, Allied Capital Corp., Bank United, Compaq ComputersCorp., Fannie Mae, Moody's Investors Services Inc., Standard andPoors (a division of the McGraw Hill Cos. Inc.) and VerticalNet.MortgageRamp's majority backer is GMAC Commercial Mortgage whichprovided a total $25 million initial funding package in May of thisyear.