Even if the legendary name is unavailable, Brady figures hisnewly acquired tract is the perfect spot for an upscale, high-risehotel. The seller is GHX Holdings, an oil field manufacturingcompany, which has been using some of the buildings on the sitebordered by Commerce, Franklin, Chenevert and US 59.

"It was 'a whirlwind deal,'" Brady tells GlobeSt.com. "It hadbeen on the market for a while. Then the deal fell through and Ijumped on it. I spent six weeks jumping through hoops to close thedeal." Now Brady is seeking a development partner and a hoteloperator to help him bring the vision to reality.

Brady's concept calls for a hotel to cover one city block,linked by a pedestrian bridge to a parking and services facilityacross the street. "It's right off the freeway, and the pedestrianbridge would form a sort of gateway to Enron Field and the wholeDowntown area with the Cottsworth development, the new countycourthouse, the George R. Brown convention center and its newaddition, and all the rest of Houston's Downtown boom," Brady says.With the Olympics and the Super Bowl on the horizon, it's lookslike the right time and place for a new hotel to Brady.