MOUNTAIN VIEW, CA-Warehouse retailer Home Depot was apologizing last week for allegedly misleading community members with a marketing mailer promoting its proposed new store here. The city’s chief planner Michael Percy is concerned that the mailer leads people to believe the property is already zoned for the proposed use, when in fact the site’s zoning was changed by the city council last January specifically to block big-box developments like Home Depot, Wal-Mart and Costco. City council members will formally begin discussing the proposed store next year.

The property is at Highway 85 and El Camino Real where the Emporium shopping center used to be. It is now known as the Americana Center. The two mailers asked residents to become involved in encouraging Home Depot’s presence in Mountain View, requesting that they send postcards of support as well as attend public hearings on the matter. A Home Depot spokeswoman said last week that the retailer had not meant to mislead residents, merely to show that the property had previously been used for commercial purposes.

Home Depot says its Mountain View location would reflect its surrounding community. In the two mailers, it promised a well landscaped, thoughtfully designed store that would mirror the town’s persona. Home Depot might still receive a special home-improvement center designation if it takes action to be a good neighbor, which would include addressing design and traffic around the store, Percy says.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM digital member, you’ll receive:

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

*May exclude premium content
Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper


Join GlobeSt

Don't miss crucial news and insights you need to make informed commercial real estate decisions. Join now!

  • Free unlimited access to's trusted and independent team of experts who provide commercial real estate owners, investors, developers, brokers and finance professionals with comprehensive coverage, analysis and best practices necessary to innovate and build business.
  • Exclusive discounts on ALM and GlobeSt events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join GlobeSt

Copyright © 2024 ALM Global, LLC. All Rights Reserved.