St. Joe president Frank W. Herring Jr. knows he can't take careof that full plate all by himself. "Area brokers will play a majorrole in that activity," Herring tells GlobeSt.com. St. Joe isoffering special commission incentives for the lease-up on variousdevelopment stages.

For example, leasing 180,000 sf at 300 Gran Park, a 182,613-sfventure owned by Flagler Development Co. at South Park within the4,000-acre Orlando Central Park, leads Herrings to-do list. "That'sour top priority," he says. Current occupancy at 300 Gran Park is2%. The asking rent is $22 per sf.

Next comes the construction of 700 Gran Park with 100,000 sf ofrentable office at $17.50 per sf, net of electric. St. Joe hascompleted 850,000 sf of office at Gran Park. The 700 project is thesecond phase of planned development for 13 office buildings on 90acres.

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