Prior to joining forces with NetStruxr, the three companies hadbeen exploring options for creating and online application thatwould serve the needs of corporate real estate buyers and sellers.However, the three companies decided to collaborate with NetStruxrto create the first tenant-led online tool that will act as amatchmaker for potential tenants and landlords.

NetStruxr's SPACEdirect application – which runs on a platformdeveloped by IBM -permits corporate real estate executives to postspecific requirements for space to a web site accessible to theentire market of real estate providers. Landlords can then see whomay need space and contact them directly to begin negotiations. Forexample, if a company in New York knows it needs 250,000-sf ofoffice space in San Francisco, the user can log on, enter thecriteria and submit the information. An email notice is then sentto any landlord with space in that market indicating what thecompany is searching for. "A lot of companies know 12 to 18 monthsin advance what they need," says a source close to the startup.This is key because a standard listing database only provides anoverview of what is available today.

Founded in 1999 with $1 million in funding from angel investorsand $4 million from venture capitalists led by B2B-Hive LLC, thefounders, Greg Wilson and Ed McFarlan, hope that as users that aremore corporate and landlords use the system, NetStruxr will becomean online centralized marketplace for commercial space.